Hedonism In the Digital Era: An Analysis of the use of Social Networks as a Source of Pleasure

Abstract

This paper addresses the relationship between hedonism and the use of social networks in the context of the digital era. In an increasingly technology-dependent society shaped by virtual communication, social networks have become powerful tools for fulfilling individuals’ emotional and psychological needs, including immediate pleasure, attention, and social validation. Drawing on theories such as Cultivation Theory (George Gerbner) and Framing Theory (Goffman), the study explores the hedonistic motivations that underlie users’ behavior on digital platforms. To analyze this phenomenon, an empirical study was conducted, the data of which show that the majority of young people experience the use of social networks as a source of immediate pleasure, especially in relation to receiving likes, sharing personal content, and engaging in social interactions. However, a considerable proportion of respondents also reported feelings of emptiness, decreased self-esteem, and emotional dependence on these platforms. The results suggest that social networks function as a powerful mechanism for fulfilling hedonistic needs, but they also raise concerns regarding long-term effects on psychological well-being. The paper concludes with suggestions for media awareness and a more conscious use of technology and social media.