The Influence of Digital Transformational Leadership, Employee Engagement, and Pay Satisfaction on Turnover Intention with Organizational Commitment as a Mediating Variable in the Sales Team at PT. XSR

Abstract

This study aims to analyze the influence of Digital Transformational Leadership on Employee Engagement, Pay Satisfaction, and Organizational Commitment, and its implications for Turnover Intention among the sales team at the automotive company PT XSR in the Bogor and Depok areas. The increasingly competitive dynamics of the automotive industry require leaders to integrate digital transformation into their leadership to increase employee engagement, satisfaction, and loyalty to the organization. The research method uses a quantitative approach with a survey technique. Data were collected from 249 respondents using G-Form, who are members of the dealership sales team at PT XSR. The analysis of the relationship between latent variables was carried out using SmartPLS (Partial Least Squares), with tests including a measurement model (outer model) and a structural model (inner model). The results show that Digital Transformational Leadership has a significant positive effect on Employee Engagement, Pay Satisfaction, and Organizational Commitment. Furthermore, Employee Engagement and Pay Satisfaction have been shown to increase Organizational Commitment. Organizational Commitment plays a mediating role that reduces Turnover Intention among the sales team. These findings indicate that digital-based transformational leadership, supported by satisfaction with compensation and employee engagement can strengthen organizational commitment, thereby reducing tendencies toward employee turnover. Practically, this study implies that automotive companies need to strengthen digital leadership competencies, create fair compensation systems, and develop strategies to enhance employee engagement to retain sales talent in the digital era. Academically, this study extends the literature on the relationships among digital transformational leadership, employee psychological factors, and work behavior in the automotive sector.