Minimalism Meets Tradition: Integrating Cultural Her-itage in Modern Product Packaging Design

Abstract

This review paper explores the integration of minimalism with cultural elements in product packaging design. Through a manual search of digital databases, 21 relevant studies were identified for analysis. The review uncovers several key strategies for blending these design approaches. It includes sensitivity to the target audience’s cultural background and aesthetic preferences, simplification of symbols to convey rich cultural narratives, and the incorporation of simplicity, functionality, and sustainability into packaging designs. The findings suggest that packaging which balances cultural authenticity with modern aesthetics tends to enhance perceived product value and emotional connection. Furthermore, minimalist packaging is often associated with greater environmental responsibility. These insights offer practical guidance for designers seeking to engage today’s consumers while honouring cultural traditions.