Success Factors For Women Entrepreneurs in Morocco: PLS Study

Abstract

The objective of this research is to empirically test a conceptual model explaining the entrepreneurial performance of women in Morocco, with a specific focus on the post-creation phase of their ventures. Our study examines the factors that influence performance more specifically, entrepreneurial performance while drawing on the Resource-Based View (RBV), a theoretical framework that has strongly shaped strategic management literature in recent decades. A quantitative confirmatory study was conducted using a structured questionnaire administered to Moroccan women entrepreneurs, resulting in a total of 154 valid responses. This research contributes to a deeper understanding of women’s entrepreneurship in emerging economies by highlighting the importance of sustainability as a key performance indicator. By adopting a multidimensional approach and focusing on the Moroccan context, the study offers an innovative perspective on entrepreneurial success and underscores business survival as a crucial measure of long-term performance.