A Study on the Satisfaction of the Interaction Mode and Emotional Experience and Perceived Value of Cultural and Creative Products of Art Museums

Abstract

In order to explore the influence mechanism of cultural and creative products of art museums on user satisfaction in different interaction phases, this study adopts structural equation modelling and selects visitors for quantitative analysis. The results show that the pre-interaction phase mainly enhances satisfaction through emotional experience, the mid-interaction phase creates a more significant impact through the dual mediation of emotional experience and perceived value, and the post-interaction phase continues to strengthen the perceived value in order to enhance user satisfaction. This study enriches the theory of interaction research on emotional design and cultural creative products, and provides practical insights for art museums to enrich emotional interaction modes.