From Interaction to Immersion: Gamified AR Narratives and Visitor Typologies in Heritage Tourism Engagement. Architecture Image Studies, [S. l.], v. 7, n. 1, p. 779–792, 2026. DOI: 10.62754/ais.v7i1.915. Disponível em: https://journals.ap2.pt/index.php/ais/article/view/915. Acesso em: 14 may. 2026.