The Role of AI in Marketing Strategies: Employee Perceptions Towards Business Performance-A Case Study. Architecture Image Studies, [S. l.], v. 7, n. 1, p. 291–305, 2026. DOI: 10.62754/ais.v7i1.833. Disponível em: https://journals.ap2.pt/index.php/ais/article/view/833. Acesso em: 31 jan. 2026.