The Impact of Service Failure and Complaint Handling on Customer Satisfaction and Its Impact on Brand Credibility. The Moderating Role of Customer Experience. Architecture Image Studies, [S. l.], v. 6, n. 4, p. 1862–1874, 2025. DOI: 10.62754/ais.v6i4.801. Disponível em: https://journals.ap2.pt/index.php/ais/article/view/801. Acesso em: 16 mar. 2026.