Itacorumbi Journal

Neighborhood newspaper as tactical media for public art proposition

Abstract

This essay deals with the development of a neighborhood newspaper as a tactical media for the proposition of public art directed to Itacorubi. Neighborhood newspapers, common in the city of Florianópolis, are publications that appropriate the format of traditional newspapers to broadcast events referring to local contexts, which often would not be reported by the conventional media. Jornal do Itacorubi displaces the usual temporality of a newspaper by having a single edition – produced between April and December 2018 – and mixing reports on current data with historical facts. The published content addresses the changes that the neighborhood has undergone through the collection of narratives from different perspectives: memories of an Itacorubi that no longer exists, reported by former residents, most of whom were born in the neighborhood; impressions of those who recently arrived; and conversations and interviews with those who transit or work there. Narratives briefly commented here. The tactics used for the elaboration of the content and the structuring of the newspaper are presented - issues relevant to the neighborhood were included, such as real estate speculation and socio-racial discrimination, interspersed with cake recipes and crosswords - and for the planning of its subsequent circulation, with its insertion in local streams, distributed free of charge along with the newspapers of the mainstream press.